Michael Aragon has stepped into the role of Ford's president of Integrated Services. His resume—spanning Lululemon Digital Fitness, PlayStation Network, and Crunchyroll—speaks for itself, and now Ford looks forward to his leadership.
Michael Aragon's Ford Debut
Dynamic executives have historically led Ford. Aragon succeeds Peter Stern, now President at Peloton Interactive. Fans are keen to learn what Aragon will bring to the table.
His opening address emphasized his focus on in-cabin innovation: “We can spark new in-cabin experiences and services that feel seamless and contextual for our customers.” His responsibilities include advancing Ford BlueCruise, Ford Pro applications, and Model e offerings.
Aragon is determined to boost Ford's 800,000+ paid subscriptions. CEO Mike Farley praised the appointment, asserting Aragon is the perfect person to guide Integrated Services forward.
Farley elaborated on the Ford+ framework: “The heart of the Ford+ plan is to match our iconic and trusted vehicles with incredible services and experiences that will improve the lives of our customers and help businesses succeed.” He concluded, “Mike is the right leader to build on our early success with Integrated Services and help Ford capture this immense growth opportunity.”
Since March 17, Aragon—an MBA graduate from Dartmouth and a University of New Mexico alumnus—has taken charge. His contributions to brands like Twitch highlight his ability to deliver results, and Ford anticipates similar achievements moving forward.
Learn About the New Face of Ford Integrated Services
Interested in Michael Aragon's blueprint for Ford's cabin services? Reach out to our dealership—he's already making strategic moves.